Fidelity vs Wealthfront
AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Fidelity leads with statistical confidence (non-overlapping 95% CIs).
Fidelity · leads
43.6
95% CI40.8–46.0
Industry rank#1
perplexity47.1
openai-search43.7
google-search54.4
anthropic48.1
google56.3
openai39.2
vs
Wealthfront
18.5
95% CI16.4–20.5
Industry rank#7
perplexity15.5
openai-search18.9
google-search19.8
anthropic15.6
google24.5
openai17.2
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Fidelity | Wealthfront |
|---|---|---|
| Recommendations “What's the best option for me?” | 73% | 27% |
| Comparisons “How do the top options stack up?” | 60% | 10% |
| Ready to buy “Which one should I actually get?” | 22% | 14% |
| Problem-solving “I have this problem — what fixes it?” | 45% | 22% |
| Informational “How does this kind of product work?” | 27% | 8% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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