Fidelity vs Vanguard
AI visibility head-to-head, Online Brokers & Investing — run #34 (2026-07-08). Fidelity leads with statistical confidence (non-overlapping 95% CIs).
Fidelity · leads
45.1
95% CI42.4–47.6
Industry rank#1
openai41.2
perplexity50.5
openai-search46.3
google-search55.6
anthropic-search50.7
anthropic48.6
google56.0
vs
Vanguard
29.0
95% CI26.4–31.2
Industry rank#3
openai27.2
perplexity21.5
openai-search29.0
google-search34.3
anthropic-search24.7
anthropic27.4
google37.5
Per-model bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology