← Online Brokers & Investing

Fidelity vs M1 Finance

AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Fidelity leads with statistical confidence (non-overlapping 95% CIs).

Fidelity · leads

43.6
95% CI40.8–46.0
Industry rank#1
perplexity47.1
openai-search43.7
google-search54.4
anthropic48.1
google56.3
openai39.2
vs

M1 Finance

16.0
95% CI13.3–18.5
Industry rank#9
perplexity26.7
openai-search17.3
google-search18.7
anthropic20.2
google14.7
openai15.3

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeFidelityM1 Finance
Recommendations
“What's the best option for me?”
73%10%
Comparisons
“How do the top options stack up?”
60%10%
Ready to buy
“Which one should I actually get?”
22%3%
Problem-solving
“I have this problem — what fixes it?”
45%5%
Informational
“How does this kind of product work?”
27%1%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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