← Online Brokers & Investing

Fidelity vs Interactive Brokers

AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Fidelity leads with statistical confidence (non-overlapping 95% CIs).

Fidelity · leads

43.6
95% CI40.8–46.0
Industry rank#1
perplexity47.1
openai-search43.7
google-search54.4
anthropic48.1
google56.3
openai39.2
vs

Interactive Brokers

24.1
95% CI21.6–26.5
Industry rank#4
perplexity23.2
openai-search21.1
google-search24.1
anthropic21.4
google24.7
openai24.3

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeFidelityInteractive Brokers
Recommendations
“What's the best option for me?”
73%13%
Comparisons
“How do the top options stack up?”
60%13%
Ready to buy
“Which one should I actually get?”
22%8%
Problem-solving
“I have this problem — what fixes it?”
45%28%
Informational
“How does this kind of product work?”
27%16%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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