← Online Brokers & Investing

E*TRADE vs Vanguard

AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Vanguard leads with statistical confidence (non-overlapping 95% CIs).

E*TRADE

15.4
95% CI12.3–18.4
Industry rank#10
perplexity12.6
openai-search10.8
google-search18.2
anthropic15.1
google15.3
openai15.7
vs

Vanguard · leads

30.3
95% CI27.8–32.7
Industry rank#3
perplexity22.8
openai-search28.9
google-search33.7
anthropic26.4
google36.8
openai29.4

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeE*TRADEVanguard
Recommendations
“What's the best option for me?”
6%43%
Comparisons
“How do the top options stack up?”
11%11%
Ready to buy
“Which one should I actually get?”
3%26%
Problem-solving
“I have this problem — what fixes it?”
4%35%
Informational
“How does this kind of product work?”
5%19%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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