Delta Air Lines vs Spirit Airlines

AI visibility head-to-head, Airlines (US) — run #74 (2026-08-01). Delta Air Lines leads with statistical confidence (non-overlapping 95% CIs).

Delta Air Lines · leads

44.1

95% CI41.6–46.5

Industry rank#1

perplexity40.5

openai-search41.0

openai40.5

google-search52.0

anthropic40.0

google58.4

Spirit Airlines

25.9

95% CI23.7–28.3

Industry rank#4

perplexity17.8

openai-search23.3

openai25.6

google-search25.1

anthropic26.5

google29.0

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question type	Delta Air Lines	Spirit Airlines
Recommendations “What's the best option for me?”	82%	11%
Comparisons “How do the top options stack up?”	33%	20%
Ready to buy “Which one should I actually get?”	48%	19%
Problem-solving “I have this problem — what fixes it?”	38%	38%
Informational “How does this kind of product work?”	22%	10%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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