← Headphones & Earbuds

Bose vs Sony (audio)

AI visibility head-to-head, Headphones & Earbuds — run #81 (2026-08-01). Sony (audio) leads with statistical confidence (non-overlapping 95% CIs).

Bose

28.3
95% CI25.8–30.7
Industry rank#5
perplexity25.7
openai26.7
anthropic27.5
google34.6
vs

Sony (audio) · leads

39.5
95% CI36.9–42.1
Industry rank#1
perplexity34.2
openai39.6
anthropic35.7
google42.0

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeBoseSony (audio)
Recommendations
“What's the best option for me?”
48%65%
Comparisons
“How do the top options stack up?”
22%21%
Ready to buy
“Which one should I actually get?”
24%39%
Problem-solving
“I have this problem — what fixes it?”
18%21%
Informational
“How does this kind of product work?”
30%38%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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