Betterment vs Vanguard
AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Vanguard leads with statistical confidence (non-overlapping 95% CIs).
Betterment
21.9
95% CI19.6–24.3
Industry rank#6
perplexity19.8
openai-search21.0
google-search26.1
anthropic23.5
google29.3
openai19.8
vs
Vanguard · leads
30.3
95% CI27.8–32.7
Industry rank#3
perplexity22.8
openai-search28.9
google-search33.7
anthropic26.4
google36.8
openai29.4
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Betterment | Vanguard |
|---|---|---|
| Recommendations “What's the best option for me?” | 30% | 43% |
| Comparisons “How do the top options stack up?” | 11% | 11% |
| Ready to buy “Which one should I actually get?” | 12% | 26% |
| Problem-solving “I have this problem — what fixes it?” | 19% | 35% |
| Informational “How does this kind of product work?” | 6% | 19% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
Wondering how your own brand stacks up?
See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.
Scan your brand free →